Fueled by Strategy
Driven by Passion
The Story of Zoya Estey & Zestey Growth Partners
At my core, I’m a business nerd. I’ve always been fascinated by how companies operate—how they make money, what makes them tick, and why some thrive while others struggle. Maybe it’s because I read over 500 case studies in business school, but it helped me to recognize patterns. The companies that failed almost always had misalignment—between people, processes, and technology. The ones that succeeded had systems that worked together seamlessly.
I earned both my BSBA and MBA in Business Management and Marketing from Babson College in Wellesley, MA. From there, I worked at TripAdvisor, where I helped hotels optimize their presence on one of the most influential travel platforms in the world. Later, I joined HubSpot, where I quickly became a top-performing sales rep, earning President’s Club and Business Club honors. But my real value wasn’t just selling—I understood how businesses actually used HubSpot and where they struggled to connect the dots between marketing, sales, and operations.
After spending 4.5 years at HubSpot I finally realized that what I enjoyed most wasn’t the sales or training other partners. It was the conversations I had after the deal was closed—talking directly with customers, helping them figure out how HubSpot could actually solve their business challenges.
I saw firsthand that buying software wasn’t the hard part—getting real value from it was. Many companies struggled with disorganized CRMs, inconsistent processes, and poor adoption, leaving them frustrated and missing out on the full power of HubSpot. I knew I could help.
So in August 2022, I left HubSpot to focus entirely on helping businesses implement and optimize HubSpot, ensuring they not only adopted the platform but also saw measurable ROI from it. That’s why I founded Zestey Growth Partners—to bridge the gap between purchasing software and actually using it to drive growth.
If you know you could be getting more out of your HubSpot, then let's chat about how we can help. Grab a time to chat with me below.
The Zestey Process
1. Audit & Empathize
We start with deep listening—what’s working, what’s broken, and what teams wish they had. Through audits, stakeholder interviews, and data analysis, we uncover friction points, inefficiencies, and opportunities to create a system that truly supports how people want to work.
2. Dream & Design
With a clear understanding of your challenges and goals, we craft a tailored strategy and blueprint workflows that align teams, automate the right tasks, and scale with your growth. Every solution is built for today, with the future in mind.
3. Build & Break
We don’t just build and hope for the best—we try to break the system first. Through rigorous testing, we ensure that workflows function seamlessly, automation does what it should, and no unexpected roadblocks pop up.
4. Train & Enable
A system is only as good as the people using it. We train teams before launch, providing hands-on guidance, collecting early feedback, and building custom resources to ensure adoption is smooth from day one.
5. Launch & Listen
Once the system is live, we monitor adoption closely, listening to feedback and making real-time adjustments. This ensures a frictionless transition and allows us to fine-tune workflows based on actual user experience.
6. Optimize & Evolve
Business needs evolve, and so should your systems. We continuously track performance, tweak workflows, and identify opportunities to make your RevOps engine even smarter, faster, and more scalable as your business grows.
The Zestey Method
People-Centric RevOps for Sustainable Growth
At Zestey Growth Partners, we believe that technology should serve people—not the other way around. Our methodology is rooted in the idea that automation, process, and systems must be designed with intention, purpose, and adoption in mind. Too often, businesses struggle with operational inefficiencies because their tools and teams aren’t aligned with their process and/or customer journey. That’s where we come in.
Our Core Principles:
✔ Designed for Adoption, Built For Scale – A system is only as good as the people using it. We create RevOps solutions that reduce friction for teams, ensuring maximum adoption, cleaner data, and ensure clean, insightful data leadership can trust.
✔ Automation With Intention – We focus on automating the predictable so teams can spend more time building relationships with their customers and prospects. Less manual busywork means faster sales cycles, better customer experiences, and more time for strategic growth.
✔ Holistic, Cross-Department Strategy – Misalignment slows growth. Revenue Operations isn’t just about making sales teams more efficient—it’s about unifying marketing, sales, and customer success to create a seamless revenue engine.
Ultimately, RevOps is about enabling people, not just optimizing processes. We design systems that work for you, so you and your team can focus on what truly matters—whether that’s closing more deals, strengthening customer relationships, or simply spending more time with family.
How Our Methodology Translates Into Action
Our people-first RevOps methodology guides every solution we create, whether it’s:
✔ A RevOps Strategy Roadmap (Zestey Foundations) that ensures long-term scalability
✔ A HubSpot implementation that your team will actually use
✔ A customized automation framework that makes work easier, not harder
✔ Ongoing RevOps optimization that evolves with your business
We don’t just implement systems—we build sustainable, human-centered RevOps frameworks that grow with your business.
